What’s Keeping You from Blogging?
Through your blog, visitors have an opportunity to get to know, like and trust you!
No doubt, the idea of starting a blog has crossed your mind. But is that as far as it’s gotten?
I suspect there are many, many of you out there who no longer need to be convinced of the benefits of blogging. If you’re not blogging, I bet the reason is that the whole idea, from choosing the right platform to figuring out what to blog about and everything in between, is just overwhelming. Multiply that by 100 if you don’t consider yourself a ‘technical’ type of person.
The good news is, you really, truly do not have to be a ‘technical’ person to be a blogger. Once your blog is set up, blogging is about writing, not technology. True enough, there are many decisions to be made in the process of setting up a blog, and this is where having the guidance of a ‘technical’ person becomes a real asset. But once you’re set up, blogging can be as simple as emailing - it’s just that your reach is far greater and you don’t have to fool with SPAM issues.
A blog gives people a taste of who you are and build trust and familiarity among your site visitors. You’ll have a much easier time moving them from visitor to client because they have an opportunity to get to know, like and trust you!
I’m sure you’ve also considered some of the other barriers to blogging, aside from being ‘non-technical’.
“I don’t write well.” You may not consider yourself a writer, and that’s ok. You don’t have to love writing to make blogging work for you. One way is to write like you’re telling someone about your topic. Be relaxed and conversational. (This usually makes for better blog posts, anyway.) The more you do it, the better you get at it. And don’t forget, spellcheck has your back.
“There’s already too much competition.” First of all, you have no competition. There is no other you out there. Use your blog to let what’s unique about you and what you have to offer become known to the world.
“I already do article marketing.” Then you really should be blogging! All those articles would serve you better as blog posts. Drive traffic to your own site, not an article directory site!
“I don’t have the time.” or “It takes too long to get results.”Ok, time for a reality check. Like anything else worth doing, blogging is an investment that builds over time. Fortunately for you, it doesn’t have to take a long time. Done well, blogging delivers some of the best bang for your marketing/PR/platform building buck. Bottom line, if you’re willing to invest the effort to create a blog that’s worth the time it takes to read, your readers can make it worth your time to blog.
All of these obstacles and more are the reason we create Blogs for the Brand New or Reluctant Blogger. If you’ve been mulling over the idea of starting a blog or adding a blog to your site, take a look and see if we have the right solution for you. Whether you’re just time-crunched or starting completely from scratch, we can help. If you have questions, leave a comment here or send an email via our Contact page.
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